Miller Lite x NFL 2024Commissioned by Inside Ideas Group for Molson Coors Beverage Company and the NFL
This annual Gameday illustration series builds on Miller Lite’s connection with football fans by bringing local pride and team spirit to life through bold, eye-catching visuals.
Working within Miller Lite’s strict brand guidelines and alongside other illustrators, I created a set of market-specific illustrations designed to complement the existing style and feel like part of a unified family. Each piece blends the iconic can with local football culture, team colors, and city landmarks — carefully crafted to maintain consistency while highlighting regional identity.
From initial concept sketches to final artwork, this project was shaped by a collaborative, feedback-driven process to ensure each asset stayed true to the brand’s visual language. The final illustrations were optimized for social media, amplifying fan engagement across NFL markets while keeping the Miller Lite look cohesive and instantly recognizable.
