From a love of his travels to the Southern states film director, music director and entrepreneur, Michael Maxxis wanted to bring home the spirit, warmth and attitude of the deep South, to his beloved cold city of Edmonton, in the form of a bar and restaurant.
We were whisked off on an epic mad, drunken, glutenous road trip through the Mississippi delta, New Orleans, San Antonio, Memphis. Miami and Texas, absorbing as much inspiration from the places, people, food, booze, music and culture of each unique state. Eighteen hours a day of madness certainly took it's toll, but will be forever remembered.
Returning back to reality after the 3 week trip, Ede Studio's task was to bring together the grit, honesty, sweat, wild, loud and unforgiving characteristics we discovered. These were also a huge feature of Michael Maxxis' concepts within his own film work. Keeping true to what we know and love.
As Art Director, Designer and Illustrator my mission was to create the following:
Logo, website, biz cards, menu's, promotional flyers, posters, bill board ad's, social media ad's, illustrations and merchandise
Architectural drawings, 3d model, mood boards and reference
We decided we wanted to push towards a stripped back design that resembled the old blues poster fonts, with lots of kerning space between each letter. We wanted a slight made-by-hand quality to express the honest and unforgiving values of the brand.
We felt this design worked well. We decided to strip back the gritty feel to project a cleaner environment for serving food. Then adjust the colour palette to give a cosier and warmer feeling. We also wanted the logo to be more appealing to a female audience.
We decided to mix the bottom tag line with the left design.
We felt the strong name was being lost with too much information within this design. But felt we could use this design elsewhere to reinforce the 'Southern Table and Bar' aspect.
Reference mood board material for the general vibe of Have Mercy.
Below are my isometric drawings of the space; showing the layout, features, materials and vibe of the bar and restaurant.
Here is the finished article in the form of a short teaser trailer for our opening night, including country star Lindi Ortega.
The photography below shows the finished interior in it's full glory.
Illustration artwork created for advertising, social media and murals.